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Practical, accessible and inclusive Data and AI.

If you want a different approach to Data & AI, come and speak to me about how I can help you

It’s not just about technology.

It’s about people, their goals and the journey they want to follow.

Chat with me

Working with Sam completely changed how we think about data. She brought a calm, clear approach that made something which used to feel complicated suddenly feel useful, manageable, and even exciting.”

Founder, early-stage tech startup

Sam Rhynas

Founder & Managing Director

I’m the founder and Managing Director of 17 Points, a Data & AI company helping organisations across Scotland & the UK turn technology into real business value.

My focus is on making Data & AI adoption accessible by anyone, whatever their skills, sector or technical knowledge.

Alongside consultancy, I design and deliver data and AI literacy programmes, from foundational skills to leadership sessions that demystify Data & AI and help teams use it safely and effectively.

Outside of work, I run Girl Geek Scotland, a volunteer group supporting women in tech. And I'm a keen knitter, renowned for my ability to get yarn into any conversation about data and AI!

WHY US?

30 + years of expertise

User-focused communication

Trusted by hundreds of happy clients

Innovative and inspired ideas

Considered & ethical approaches

Data wrangler & problem solver.

Data & AI literacy programmes to upskill staff, develop leadership teams and increase successful adoption of new approaches.

Practical projects for organisations to grow, scale and prosper using data, AI and automation solutions.

SwitchedON™️ Skills programme for founders, building in security, cost effectiveness and trust in your tools, data and AI.

Girl Geek Scotland Leadership Team

Strategic roadmaps to ensure the focus is business success, not the next new buzzwords.

Mentor for start-ups & scale-ups and individuals through Techscalars, Investing Women, Barclays Eagle Labs

Vice Chair of the Digital Dairy Chain Skills Board, bring data and AI into a traditional industry

Previously on the board for Scotland AI Alliance and associate with The Datalab for Executive education masterclasses and workshops.

The name 17 Points comes from a moment of reflection...

Not long before starting the business, I spoke at a careers event with Edinburgh College, sharing the path I’d taken into data and the twists and turns that shaped my career, and showing that there were opportunities for all.

It wasn’t a straight line, there were highs and lows, big decisions, chance opportunities, and pivotal experiences that all added up. When I counted them, this new chapter became my 17th point.

That story is at the heart of the company. Careers aren’t always linear, and opportunities don’t always come evenly. I believe that skills, pathways, and access should be open to everyone, whether you’re a student, a career changer, or a leader exploring what’s next.